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As we discussed in our previous [post](https://trackvision.ai/posts/true-supply-chain-traceability-is-finally-at-hand) today's supply chains are often implemented as ad hoc constructions of proprietary data silos where trading partners build point-to-point integrations in order to share information with each other.   In the many-to-many relationships that are common across industry, these precarious arrangements are risky and expensive.  They are typically implemented via big system integration projects which don’t scale, are hard to maintain, and are prone to inaccuracies.  A failure of data integrity can be disastrous in both economic and reputational terms. Moreover, the heterogeneous manner in which data is stored and shared means that one of the parties on one ‘end of the wire’ must normalize all of the supply chain event data before it can be ingested into their ERP systems.  Placed in a different context, imagine if every company who operated a website required web browsers to use their own proprietary protocol to display their content.  Thankfully, the designers of the World Wide Web agreed to a set of standards that promised interoperability from the start. Standards are the answer for supply chains as well, and the best one to use is GS1 EPCIS 2.0 as the method of data capture, storage, and exchange.  This approach shifts the burden of normalization to the standard itself, eliminating the need for costly system integration and greatly reducing the risk of error.  Once two - or two thousand - parties agree to share data using the EPCIS 2.0 standard, it’s a simple matter of setting up the connection and pushing Go.   Exchanging supply chain data should be just as simple as visiting a web site. To learn more about this important topic, I invite you to watch this short [video](https://youtu.be/CKMvTm0W0S4?feature=shared). 16 November 2023 | [Curt Schacker](https://trackvision.ai/blog/author/curt-schacker) share: Recommended for you [What is GS1 EPCIS 2.0?](https://trackvision.ai/capabilities/gs1-digital-link-resolver) [What is Digital Link?](https://trackvision.ai/capabilities/gs1-digital-link-resolver) About the author Curt Schacker I help brands transform their supply chain operations through smart, connected packaging and data exchange based on open industry standards. ## Recommended reading NEW DSCSA [Case Study: How Hudson Scientific Hit Full DSCSA Compliance in 30 Days](https://trackvision.ai/blog/case-study-how-hudson-scientific-hit-full-dscsa-compliance-in-30-days) 25 August 2026 | [Curt Schacker](https://trackvision.ai/blog/author/curt-schacker) gs1 dpp [DPP in 2028: What Apparel Brands Need to Build Before the Deadline](https://trackvision.ai/blog/dpp-in-2028-what-apparel-brands-need-to-build-before-the-deadline) 17 August 2026 | [Curt Schacker](https://trackvision.ai/blog/author/curt-schacker) digital-link gs1 natural-trace [Full-Spectrum Product Authentication: Combining QR codes and Natural DNA tagging to fight food fraud](https://trackvision.ai/blog/full-spectrum-product-authentication-combining-qr-codes-and-natural-dna-tagging-to-fight-food-fraud) 10 June 2026 | [Jonathan Ling](https://trackvision.ai/blog/author/jonathan-ling) ## Get ahead with TrackVision updates Join our newsletter today and don't miss out on the opportunity to be part of a community driving innovation in tracking technology. 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